Which year marketing started?

The story of marketing begins much earlier than most people think. While there is some controversy about how marketing actually began, many historians believe that the concept began as early as 1500 BC. C. (before the Common Era), when Mesopotamian societies began to mass-produce products that required quality control.

We often talk about the ROI of marketing, or the return on investment in advertising, as if it were a fixed and immutable number. However, the impact of marketing has grown considerably since the introduction of printing in the 15th century. Over the years, this concept expanded and eventually gave rise to the first modern marketing measurement strategy, marketing mix modeling (MMM). It was in this marketing mix strategy that the first iteration of the four P's of the “marketing mix” was carried out.

Some economics professors began teaching courses that examined various aspects of the marketing system, including distributive and regulatory systems. When radio advertising entered the marketing landscape, investment in radio advertising didn't take long to surpass print advertising. In the next section, we will briefly describe the contributions of key thinkers with respect to the mainstream schools that have dominated marketing thinking. Kristin Hambelton, CMO (chief marketing officer) of Marketing Evolution, shares her views on the different ways to drive change.

Digital marketing is expected to grow in the coming years, with many new developments and changes in this exciting industry. This allowed marketers to collect long-term aggregated data that could determine the relationship between marketing combinations and their overall impact on sales. As a marketing professional, you must be particularly sensitive to changes in society, technology and the global economy.

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