Marketing is defined as the process or technique of promoting, selling and distributing a product or service, as a set of functions involved in the transfer of goods from producer to consumer. To begin with, here are the explanations of the American Marketing Association (AMA), the professional marketing organization, and Dr. Philip Kotler, author of business school marketing classics. They are followed by other marketing definitions in alphabetical order according to the author's last name.
The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising. Nowadays, marketing is something that every company and organization must implement in its growth strategy. Many companies use marketing techniques to achieve their objectives without even realizing it, since they work to promote themselves and increase sales of their product or service. Nowadays, marketing is one of the key aspects of companies.
Inspired by the 31 definitions of public relations, here is a summary of 72 marketing definitions developed by professionals with experience in different specialties. If you work in a marketing position like me, it will probably be difficult for you to define marketing even though you see and use it every day; the term marketing is a bit comprehensive and variable for a simple definition. While the marketing definitions of vary depending on the perspective, they generally refer to attracting a target market of consumers or other users to ultimately sell a product and, hopefully, maintain a relationship beyond the purchase. Great advice for everyone who contributed to this column of marketing definitions and helped clarify the science and art of marketing.
Whether you're a marketing expert looking to update your definitions or a beginner looking to understand what marketing is in the first place, we have what you need. As stated above, readers are invited to add their definitions or modifications in the comments section below.
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