What is marketing and process of marketing?

Marketing is the process of getting people interested in your company's product or service. This is achieved through market research, analysis and understanding the interests of your ideal customer.


encompasses all aspects of a company, including product development, distribution methods, sales, and advertising. Marketing is the process of getting customers or potential customers interested in your products and services.

The key word in this definition is process. Marketing involves researching, promoting, selling and distributing your products or services. Even so, a good salesperson must be able to understand the digital environment, master the tools and have analytical skills. In the case of a physical product, such as a car, the company will gather information about the features and benefits that the target market wants.

This is how “Principles of Marketing” (second edition) defines this process: the process by which companies create value for customers and establish strong relationships with customers in order to capture value from customers in return. Larger organizations are more likely to serve larger market segments (mass marketing) and ignore niches. Marketing is very broad and encompasses all the strategies that help a company, brand or individual to achieve its objectives. For example, the personal transportation market is made up of people who value the cost, speed, safety, condition and style of a car differently.

SEO marketing is a subset of digital marketing that involves optimizing websites and web pages for major search engines such as Google. Not long ago, marketing consisted mostly of outbound marketing, which meant chasing potential customers with promotions without really knowing if that person was interested in buying. In this sense, the seller initiates contact with the customer through methods such as television, radio and digital advertising. That means that marketers must be good at managing customer relationships as well as managing partner relationships.

Relationship marketing leverages database marketing, behavioral advertising, and analytics to precisely target consumers and create loyalty programs. Return on investment is one of the most important marketing metrics, since it is a direct indicator of the performance of a campaign. However, in most industrialized countries, the packaging of goods has become an important part of the sales effort, as marketers now specify exactly the types of packaging that will be most attractive to prospective customers. Marketing can help your business in countless ways, but let's take a look at some of the most impactful.

Marketing is the activity, the set of institutions and the processes for creating, communicating, delivering and exchanging offers that have value for customers, partners and society in general.

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