Marketing is an essential part of any successful business. It's important to understand the different types of marketing available and how they can be used to reach your target audience. Traditional marketing refers to brand promotion on offline channels that existed before the rise of the Internet. Examples include print media, broadcasting, direct mail, billboards and posters, and referrals.
Digital tactics include email marketing, social media promotion, content marketing, search engine optimization (SEO), mobile marketing, and paid advertising. Social media marketing is one of the most important types of digital marketing. Inbound marketing is a non-traditional type of advertising that opens up ways for consumers to find you, not the other way around. Content marketing is an essential part of any company's toolkit.
Companies can also use this type of marketing to increase their stock market valuation or to attract talent to their company (employer brand). It's generally recommended to experiment with different types of marketing and marketing channels, especially in the early stages of company growth. Marketers often use this term to name and differentiate the types of marketing strategies and tactics that are especially effective in B2C relationships. At S2 Research, we conduct field surveys, focus groups, and more to determine what type of marketing best suits you.
We offer market research for agencies, regardless of the industry. If you're looking for a market research partner, we can help you improve your CTA, TOMA and POP marketing.