How will digital marketing change in 5 years?

As these trends develop, users will continue to rely on search, but they will use it in completely new ways, and the importance of specific optimization of websites will begin to diminish in favor of aspects such as application SEO and optimization for rich answers. Many of today's brands will become irrelevant by not recognizing that the millennial consumer is a generation of people, not just a “youth” niche market. However, more accurate voice recognition search results mean that digital marketers will use more natural keywords than generic text-oriented keywords.

Influencer marketing

has already grown tremendously in recent years, and top influencers on platforms such as Instagram and YouTube have attracted millions of followers and earn six-figure revenues from their agreements with brands.

When it comes to personalized segmentation, tracking KPIs and other digital marketing tools will continue to play an integral role. For many entrepreneurs and small businesses, digital marketing has become an opportunity to gain a competitive advantage in the market. You've already heard about how Facebook will change, now let's take a look at what the future of other social media platforms will look like. Grant has extensive experience in e-commerce and digital marketing, and consistently provides high-quality support to customers throughout the purchase process.

While this is a big challenge, it's also a good problem, since in the next five years, marketers will have a growing customer base that, thanks to the growth of smartphones, they will be able to reach directly (many of them for the first time). That's why, as a modern marketing specialist, it's essential that you constantly rebuild your digital marketing plan to adapt to the changes in content consumption that are coming. You might not know it, but more than 70% of people with one or more active digital assistants prefer to use voice commands instead of typing the task. When it comes to digital marketing, there is always a paradigm shift that drives companies and entrepreneurs to publish more personalized content, adapt new SEO rules and adopt intelligent digital technologies.

Right now, that is true on social channels and, increasingly, on other digital marketing channels, but in the next five years we will also see how traditional channels, such as radio and television, will open up to receive marketing resources programmatically. Expect to see more brands jump on the augmented reality bandwagon and that technology will gradually become more common with serious marketing objectives, rather than being a good trick. In fact, during the pandemic, many companies managed to make the transition to remote work and understood the importance of digital marketing. With this growth in smart devices powered by voice search, more opportunities will arise to market them to the people who own them.

If you haven't fully incorporated video into your brand's marketing, you're already falling behind, but it's not too late to do so.

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