Ian Wykes

Ian Wykes

Unapologetic zombie aficionado. Lifelong coffee scholar. Infuriatingly humble food trailblazer. Professional music fan. Wannabe tv enthusiast. General beer lover.

50 Articles Written
The Evolution of Marketing: From Ancient Times to the Digital Age

The Evolution of Marketing: From Ancient Times to the Digital Age

Marketing has been around for centuries, but it wasn't until the 1950s that it began to take on its modern form. While...

Understanding Different Types of Marketing

Understanding Different Types of Marketing

Marketing is an essential part of any business, and there are many different types of marketing strategies that can be...

Can Digital Marketing Managers Work Remotely?

Can Digital Marketing Managers Work Remotely?

Digital marketing is a field that offers many opportunities for remote work. As a remote marketing manager, you can work...

What is the 5D of Digital Marketing?

What is the 5D of Digital Marketing?

Digital marketing is the use of digital channels to market products and services in order to reach consumers. It involves ...

12 Effective Digital Channels for Your Online Marketing Strategy

12 Effective Digital Channels for Your Online Marketing Strategy

Digital marketing, or online marketing, refers to all marketing efforts that are carried out on the Internet. Companies...

How to Make Money with Digital Marketing Agencies

How to Make Money with Digital Marketing Agencies

Do you want to know how digital marketing agencies make money? It's possible to monetize your marketing efforts and make...

The 5 P's of Digital Marketing: A Comprehensive Guide

The 5 P's of Digital Marketing: A Comprehensive Guide

Selling is an essential part of any digital marketing business, as it is the connection between sales and company...

Which Marketing Strategy is the Most Effective?

Which Marketing Strategy is the Most Effective?

If you're looking for the most effective marketing strategy overall for small businesses, content marketing is the...

Marketing Planning: The First Step to Success

Marketing Planning: The First Step to Success

Researching your target audience is the first step in developing a successful marketing plan. You need to determine what...

Unlocking the Potential of Digital Marketing: Understanding the 5 D's

Unlocking the Potential of Digital Marketing: Understanding the 5 D's

Marketing 1.0 is what most companies do. It's about creating good quality products and generating revenue by offering...

Marketing Frameworks: A Comprehensive Guide

Marketing Frameworks: A Comprehensive Guide

Marketing frameworks are essential tools for any business, providing a visual representation of how marketing is done in...

Is Digital Marketing Worth It? A Comprehensive Guide

Is Digital Marketing Worth It? A Comprehensive Guide

The need for digital marketing professionals is universal, providing job security and the potential for continuous...

9 Types of Marketing Channels to Grow Your Business

9 Types of Marketing Channels to Grow Your Business

Marketing is an essential part of any business. It helps to reach potential customers, build relationships, and increase...

Why Digital Marketing is the Way to Go

Why Digital Marketing is the Way to Go

As traditional marketing continues to have its place in the world, digital marketing is quickly becoming the go-to choice ...

Types of Business Strategies

Types of Business Strategies

When it comes to business strategies, small businesses often rely on product differentiation when they have a competitive ...

The 7 Principles of Marketing: A Comprehensive Guide

The 7 Principles of Marketing: A Comprehensive Guide

Marketing principles have been the most used principles since the 1960s. These principles have stood the test of time and ...

21 Best Marketing Gurus to Follow

21 Best Marketing Gurus to Follow

Are you looking for the best marketing experts to follow? Look no further! This article will provide you with a...

What is Social Media Marketing and How Does it Work?

What is Social Media Marketing and How Does it Work?

Social media marketing (SMM) is a form of Internet marketing that uses social media applications as a marketing tool. It...

What Will Digital Marketing Look Like in 5 Years?

What Will Digital Marketing Look Like in 5 Years?

As digital trends continue to evolve, users will still rely on search, but they will use it in different ways. Optimizing ...

Do Marketing Managers Work From Home?

Do Marketing Managers Work From Home?

Marketing careers are generally great for those who want to work from home or with flexible hours. With the nature of...

Marketing: What is it and How Does it Work?

Marketing: What is it and How Does it Work?

Marketing is the process of getting people interested in your company's product or service. This is achieved through...

What is Marketing? A Comprehensive Guide to the Definitions of Marketing

What is Marketing? A Comprehensive Guide to the Definitions of Marketing

Marketing is a complex concept that encompasses a wide range of activities, from market research and advertising to...

What is Digital Content in Social Media?

What is Digital Content in Social Media?

Digital content is any type of medium that an organization uses to interact with visitors, customers or users of its...

How to Qualify for a Career in Digital Marketing

How to Qualify for a Career in Digital Marketing

Are you interested in pursuing a career in digital marketing? If so, you'll need to understand the qualifications and...

What are the Characteristics and Advantages of Digital Marketing?

What are the Characteristics and Advantages of Digital Marketing?

Digital marketing offers personalized products according to consumer requirements. It also has the ability to track the...

Digital vs Video: What's the Difference?

Digital vs Video: What's the Difference?

Digital video is an electronic representation of moving visual images (video) in the form of encoded digital data. This...

The Evolution of Marketing: From 1500 BC to Digital Marketing

The Evolution of Marketing: From 1500 BC to Digital Marketing

The story of marketing is much older than most people think. Historians believe that the concept began as early as 1500...

Will Digital Marketing Ever Rule the World?

Will Digital Marketing Ever Rule the World?

Digital marketers have a great reach and need to follow all the necessary techniques, learn each and every time, develop...

The Most Influential Digital Marketing Experts

The Most Influential Digital Marketing Experts

Digital marketing is a rapidly growing field, and it's no surprise that there are many experts who have made a name for...

3 Types of Marketing: Traditional, Digital and Inbound

3 Types of Marketing: Traditional, Digital and Inbound

Marketing is an essential part of any successful business. It's important to understand the different types of marketing...

Understanding the Digital Consumer Journey

Understanding the Digital Consumer Journey

The digital consumer journey is a detailed representation of the steps that customers take to make a purchase. It starts...

Where Digital Marketing Goes Wrong: 10 Common Mistakes to Avoid

Where Digital Marketing Goes Wrong: 10 Common Mistakes to Avoid

Digital marketing is a powerful tool for businesses of all sizes, but it can be easy to make mistakes that can cost you...

4 Types of Distribution Channels Explained

4 Types of Distribution Channels Explained

Distribution channels are the means by which manufacturers get their products to the end consumer. Each channel is made...

The 4 P's of Marketing: A Comprehensive Guide

The 4 P's of Marketing: A Comprehensive Guide

Marketing is a complex process that requires careful consideration of a variety of factors. Neil Borden, professor of...

7 Steps to Create a Winning Marketing Strategy

7 Steps to Create a Winning Marketing Strategy

Marketing is the process of making an offer to customers that can be a product or service. It helps create strong...

7 Essential Ps of Marketing: A Comprehensive Guide

7 Essential Ps of Marketing: A Comprehensive Guide

In the 1960s, when salespeople smoked at their desks and women played in their typing pools, a marketing idea emerged...

5 Types of Digital Channels for Effective Digital Marketing

5 Types of Digital Channels for Effective Digital Marketing

One of the most effective ways to increase conversions is through digital marketing. With more than 3.6 billion active...

10 Essential Skills for a Successful Career in Marketing

10 Essential Skills for a Successful Career in Marketing

Marketing is a field that requires a diverse set of skills, from creativity to data analysis. To be successful in...

5 Most Effective Digital Marketing Channels for Your Business

5 Most Effective Digital Marketing Channels for Your Business

If you need to publicize a new product, you can choose one or more digital marketing channels to transmit the message....

What Kind of Video Marketing is Right for You?

What Kind of Video Marketing is Right for You?

Video marketing is a powerful tool for promoting and selling products and services, increasing engagement on digital and...