9 Types of Marketing Channels to Grow Your Business

Marketing is an essential part of any business. It helps to reach potential customers, build relationships, and increase sales. Broadly speaking, there are four main types of marketing channels: paid, free, digital, and traditional. These channels include websites, email, targeted digital advertising, events (digital or in-person), direct distribution channels, television, social media, influencers, and paid ads.

To simplify the selection process, consider the paid, proprietary and earned techniques available on the six digital media channels or communication tools. This combination of techniques provides 18 digital communication techniques that companies should consider. Companies with a limited budget for payment methods can focus on their own and won techniques. Organic search is one of the pillars of the entire Internet.

It refers to unpaid search results from a search engine. Social media platforms are used to attract brand followers and other users through organic reach or by paying to reach a defined audience. Social networks aren't just Facebook, Twitter or LinkedIn; apps that only use messaging, such as Discord, Slack and WhatsApp, also belong to the same channel category. Surprisingly, 90% of people on Instagram follow a company. Brands integrate several marketing channels such as websites, blogs, social networks, email marketing, content marketing and SEO to be more effective.

Multiple channels help to communicate relevant content, market and sell a product, and provide support during the post-purchase period. Advertising means that paid media outlets have access to your audience to show your message close to or instead of normal content. Digital advertising is the same idea that was transplanted to the Internet (also known as paid traffic or paid media). Although content marketing seems to be the perfect alternative, most B2B and B2C sellers use paid content distribution (67% and 78%, respectively). Email marketing allows you to reach the mailboxes of your potential customers with messages that incite direct action or aim to create a long-term relationship with the brand. Conversational marketing refers to engaging in real-time conversations with current and potential customers through live chats, chatbots, messaging applications, and social networks.

Affiliate marketing involves a commission-based agreement in which the advertiser only pays when a sale occurs. Companies start with either a distribution channel strategy or a comprehensive market channel strategy. While online marketing may be “something new”, traditional marketing is still extremely effective today. The most common types of marketing channels that stand out in SlideShare presentations include direct emails because they give a personalized touch and can reach specific demographics. Companies need to be able to track how people arrive at their website and if their marketing channels are really effective. Co-marketing is similar but it is a “contrary” agreement whereby no fee is normally paid when companies collaborate to share content in order to raise awareness and attract customers among the grouped audiences. Congratulations! Now you know the 9 types of marketing channels that you can take advantage of for your business.

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